Sports nutrition built for the moments competition pauses and your body can't. Between periods. Between holes. Halftime. The bench.
No spam. Just product updates and the occasional bench-side dispatch.
Most sports nutrition is built for marathon runners.
RIPS is for everyone else.
GU, Maurten, Science in Sport — these are made for athletes producing continuous output for hours. Most sports don't work that way.
Liquid IV and LMNT are for thirst. They aren't designed to put real carbs in your system in 60 seconds, between shifts.
Bang, Celsius, C4 — built for the gym and the all-nighter. Wrong product, wrong audience, wrong moment.
Single-serve squeeze gel. Tear, drink, finish in under a minute. Built to fit where bottles and shakers don't.
Real fuel. The flagship.
Less load. Same lift.
Caffeine when you want it.
It's won between shifts. Between innings. At halftime. On the bench, at the tee box, on the sideline. The shift you take after intermission is decided by what happens during it.
Most sports nutrition skips that window. Endurance gels are built for continuous output. Hydration powders need a bottle and time to mix. Energy drinks belong in the gym. None of them fit in a glove, a hockey bag, a golf cart, or the back pocket of a tennis kit.
RIPS is built for that moment specifically. One pouch. Sixty seconds. Real fuel and electrolytes in your system before you go back out.
First 1,000 people on the founders list get early access, founder pricing, and a tournament-pack discount when we ship.
247 of 1,000 founders spots claimed
First crack at the launch box, ahead of public drop.
Locked-in launch pricing on your first three orders.
Discount on team and tournament-day box quantities.
Yes. The flagship RIPS line is formulated assuming a 10-year-old might have two during a tournament day without reading the label. No caffeine, no stimulants, no proprietary blends. Carbs, electrolytes, natural flavor. That's it.
RIPS+ is adult-only and contains caffeine. We make that obvious on the package and we mean it.
Different category. Gatorade is mass-market hydration in a bottle. Liquid IV is a hydration powder you mix into water. Neither delivers fuel in 60 seconds, between shifts, with no bottle and no prep.
RIPS is a squeeze gel — you tear it open and finish it. Real carbohydrate plus electrolytes, designed specifically for the windows in stop-and-start sports.
Endurance gels are built for marathoners producing continuous output for two-plus hours. Wrong macro profile and wrong flavor language for stop-and-start sport.
RIPS is built for the opposite use case: short fuel windows, repeated across a competition, with flavors and viscosity tuned to be drinkable in under a minute.
Pilot production is targeting Q4 2026. Public launch is Q1 2027. Founders list members get access first. We'll keep you posted with real updates, not vague hype.
Direct first. We're building tryrips.com to ship single packs, multi-packs, and tournament boxes straight to you. Retail and team-supply channels follow once we have the demand to support them.